Built for the driver, by a driver.

Attract Screen exists because private chauffeurs and direct-booked drivers were given a choice between two bad options: paste an off-brand QR sticker to the headrest, or install a third-party advertising tablet that pays per-impression for ads against your passenger. Neither builds your business. Both feel cheap.

An attract screen is the third option. Your phone, your tablet, your TV — a calm, beautiful brand display that runs for the entire ride or the entire shift, then converts the curious audience into a saved contact, a scanned booking link, or a follow-up text. Your screen. Your brand. Your repeat customers.

The first dogfood customer is LuxAlfa, a private chauffeur service running an Alfa Romeo Giulia between New Jersey and New York City. The chauffeur is the founder. The product had to look beautiful in the back seat of that car before it was ever offered to anyone else.

The architecture is vertical-agnostic — the same engine can run a salon counter, a food-truck window, a real-estate open house, or a TV behind a hotel desk. The launch wedge is chauffeurs because that's the audience we know cold. Everything else gets built when real operators in those verticals ask for it.